Magic Photography began in a Melbourne kindergarten in 2010 with a simple promise: photograph children with the same patience and joy we'd want for our own. More than fifteen years later, we serve 200+ Victorian centres and schools every year — and we helped write the child-safe standards now used across the country.
From a single suburban kinder to the photographer of choice for 200+ Victorian centres and schools every year.
Kate Picker and Rodrigo Alvarado found Magic Photography, photographing local kinders in Melbourne's south-east — bringing a candid, play-based style at a time when school photos were still rigidly studio-only.
We become the first Victorian childcare photographer to ditch envelope-day completely. Directors haven't looked back.
Our sister studio launches in Santiago, applying the same WWCC-equivalent compliance standards to Chilean schools.
Magic Photography co-founds Early Learning Photographers Australia — the national industry body for child-safe early-learning photography.
We represent Australian childcare and school photography at the School & Sports Photographers Annual Conference in Las Vegas.
Early Learning Photographers Australia (ELPA) is the industry body for early-learning, childcare and kindergarten photographers across Australia. Magic Photography is a founding member — we helped draft the national standards that now guide the entire industry.
Photographing other people's children is one of the most sensitive forms of professional work in Australia. Until ELPA, there was no national framework — every photographer ran their own rules. That's a risk to centres, to families, and ultimately to the kids.
As ELPA founding members, we're publicly held to the highest published standard in the country. Our policies are audited annually, our photographers are continuously verified, and our procedures are open-source for any centre to inspect.
Every photographer's WWCC and insurance is verified by ELPA — not just self-declared by us.
Our Child Safe Policy and image-handling procedures are published and audited each year.
You're hiring to a national framework — not one company's individual interpretation.
In 2018 we opened Magic Chile in Santiago, applying the exact same child-safe, online-ordering, post-paid model we built in Victoria to Chilean schools. Today the two studios share photographers, training programs and product development.
For Australian centres, that means our team has photographed in two countries, four languages and over 1,200 schools combined — and brings that experience back to your photo day.
A nervous toddler is allowed to take five minutes. We never push a child or rush a photo.
Every photographer is WWCC-cleared, briefed on Reportable Conduct, and paired-up where required.
We'd rather catch your child smiling at a butterfly than force a fake grin for the camera.
We don't pay "kickback" rebates that distort family pricing. Honest pricing, honest service.
Your child's images are shown only to your enrolled family — never sold, never shared, never used in our marketing without separate written consent.
10-day gallery turnaround. 15-day print delivery. Your families don't wait two months for prints.
30-minute discovery call, no pressure. We'll send you a tailored quote within 24 hours.
