From Essendon and Moonee Ponds to Pascoe Vale and Strathmore, Magic Photography brings calm, professional childcare photo days to centres across Melbourne's inner north-west.
Essendon and its neighbouring suburbs hold some of Melbourne's longest-running childcare communities, from the leafy streets near Buckley Park to the busier corridors of Mt Alexander Road and Keilor Road. Many centres here have been part of local family life for generations, with waiting lists that speak to strong reputations. We've photographed across Essendon, Moonee Ponds, Pascoe Vale, Strathmore and Niddrie since 2010, learning the rhythms of each centre - from early drop-offs near Essendon Station to the quieter services tucked behind Pascoe Vale's shopping strips. Every centre feels different, and we plan our visits accordingly.
For centres with 100 or more children, one day rarely does the job properly - so we return across consecutive visits, working session by session around naptimes, mealtimes and staggered family pickups. As a founding member of ELPA (Early Learning Photographers Australia), we follow national child-safe standards as routine, not an afterthought, and every photographer on site holds a current Working with Children Check and is covered by $10 million public liability insurance. Educators aren't forgotten either: we provide free professional headshots for staff, because the people caring for these children every day deserve to be seen too.
There's no cost or obligation for the centre at any point - we photograph, and families view their own child's gallery online within 10 days, then place orders directly with us if they'd like prints or digital copies, arriving within 15 days. Pricing is published upfront, with nothing hidden behind a sales call. For directors across Essendon, Moonee Ponds, Pascoe Vale, Strathmore and Niddrie, that means less admin, no chasing payments, and a photo day that simply runs itself - then quietly delivers results families are glad to have.
“The whole day ran so smoothly that most of the children barely noticed it was happening.”
Essendon families trust the ELPA badge. Magic Photography is a founding member of Early Learning Photographers Australia — the national child-safe standards body.
Term 1 and spring dates fill quickly across Essendon and the inner north-west - enquire early to secure your centre's preferred week.